iCrossing
Hearst-owned digital marketing for search and experience
About iCrossing
iCrossing is a full-service digital marketing agency founded in 1998 and acquired by Hearst in 2010, now operating as a unit of Hearst Magazines from its New York headquarters. The agency combines performance media, search, and content capabilities with Hearst's media and data assets. Headquartered in New York, NY and founded in 1998, iCrossing organizes its work around SEO, Paid Search, Digital Experience, Data & Analytics, and related disciplines. Agencies with this focus typically support planning, production, and channel execution so marketing teams can compare vendors on scope, category experience, and operating model. Buyers reviewing iCrossing should weigh team size (200-500), service mix, and geographic coverage against their category and procurement requirements.
National Marketing Awards Evaluation
Score reflects the agency profile, service breadth, visible recognition, and national ranking footprint.
Best matched for brands evaluating agencies with depth in SEO, Paid Search, Digital Experience.
Leadership
- Dmitry Klebanov, President, iCrossing
- Jonathan Wright, President, Hearst Magazines International, overseeing iCrossing
Services & Specialties
SEO
Paid Search
Digital Experience
Data & Analytics
Content Marketing
SEO Services
Media Planning & Buying
Marketing Analytics
Industries Served
Notable Clients
Where iCrossing Fits Best
iCrossing suits teams comparing partners across SEO, Paid Search, Digital Experience, with the strongest fit for buyers weighing SEO and Paid Search work. Its listed industry focus covers Media.
Recent Developments
- Hearst expanded Hearst Magazines International President Jonathan Wright's role to include oversight of iCrossing, its full-service global marketing and technology company (July 2025)
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