About LERMA/
LERMA/ is a Dallas agency founded by Pedro Lerma in 2009 as Richards/Lerma, the Hispanic marketing arm of The Richards Group, and spun off as a fully independent agency in 2019. It has grown from a Hispanic-focused shop into a cross-cultural lead agency for national brands. Headquartered in Dallas, TX and founded in 2009, LERMA/ organizes its work around Multicultural Marketing, Creative Advertising, Brand Strategy, Media. Agencies with this focus typically support planning, production, and channel execution so marketing teams can compare vendors on scope, category experience, and operating model. Public references include work for brands such as Avocados From Mexico, The Salvation Army. Third-party listings cite recognition including Ad Age Small Agency of the Year (2022, 2023). Buyers reviewing LERMA/ should weigh team size (50-200), service mix, and geographic coverage against their category and procurement requirements.
National Marketing Awards Evaluation
Score reflects the agency profile, service breadth, visible recognition, and national ranking footprint.
Best matched for brands evaluating agencies with depth in Multicultural Marketing, Creative Advertising, Brand Strategy.
Services & Specialties
Multicultural Marketing
Creative Advertising
Brand Strategy
Media
Media Planning & Buying
Creative Development
Industries Served
Where LERMA/ Fits Best
LERMA/ suits teams comparing partners across Multicultural Marketing, Creative Advertising, Brand Strategy, with the strongest fit for buyers weighing Multicultural Marketing and Creative Advertising work. Its listed industry focus covers Consumer Brands, Media.
Awards & Recognition
- Ad Age Small Agency of the Year (2022, 2023)
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