Luckie & Company

Birmingham full-service agency for healthcare marketing

National Score 91.0/100

About Luckie & Company

Luckie & Company is a full-service marketing agency founded in Birmingham, Alabama in 1953 by Robert Luckie Jr., with offices in Birmingham and Atlanta. The agency partners with brands across healthcare, retail, financial services, and travel. Headquartered in Birmingham, AL and founded in 1953, Luckie & Company organizes its work around Full-Service Advertising, Brand Strategy, Healthcare Marketing, Data & Analytics. Agencies with this focus typically support planning, production, and channel execution so marketing teams can compare vendors on scope, category experience, and operating model. Public references include work for brands such as Little Debbie, Regions Bank, Alabama Department of Tourism. Buyers reviewing Luckie & Company should weigh team size (50-200), service mix, and geographic coverage against their category and procurement requirements.

National Marketing Awards Evaluation

Score 91.0/100

Score reflects the agency profile, service breadth, visible recognition, and national ranking footprint.

Primary Fit Full-Service Advertising and Brand Strategy

Best matched for brands evaluating agencies with depth in Full-Service Advertising, Brand Strategy, Healthcare Marketing.

Leadership

  • Scott Gelber, CEO
  • Tom Luckie, Chairman of the Board

Services & Specialties

Full-Service Advertising

Brand Strategy

Healthcare Marketing

Data & Analytics

Marketing Analytics

Industries Served

HealthcareFinancial ServicesRetailTravel & Hospitality

Notable Clients

Regions BankLittle DebbieBlue Cross Blue Shield of AlabamaAlabama Tourism Department

Where Luckie & Company Fits Best

Luckie & Company suits teams comparing partners across Full-Service Advertising, Brand Strategy, Healthcare Marketing, with the strongest fit for buyers weighing Full-Service Advertising and Brand Strategy work. Its listed industry focus covers Healthcare, Financial Services, Retail.

Recent Developments

  • October 2025: named Scott Gelber CEO, joining from Omnicom's Merkley+Partners in New York where he served as President

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