Tinuiti

Largest Independent Performance Marketing Firm

National Score 77.0/100
National Marketing Awards 2026 Top 10 Marketing Agency 2026 Top 10 Marketing Agency

About Tinuiti

Tinuiti is the largest independent performance marketing firm managing advertising across streaming TV, Google, Meta, Amazon, and emerging channels for e-commerce companies, direct-to-consumer brands, and enterprise organizations. The agency brings together specialized expertise in each platform with data science and analytics capabilities to optimize performance across all paid channels simultaneously. The Tinuiti approach recognizes that modern e-commerce companies need sophisticated, integrated advertising strategies spanning multiple platforms and devices. Rather than building separate Google Ads and Meta Ads teams, Tinuiti's structure emphasizes cross-channel optimization where specialists understand how platform interactions affect overall customer acquisition efficiency. Their proprietary data science capabilities enable advanced attribution modeling and budget allocation optimization. With teams dedicated to specific platforms and verticals, Tinuiti combines specialized expertise with integrated thinking. Their scale enables investment in proprietary tools, training, and innovation that independent agencies cannot afford, while their independence means they prioritize client results over platform relationships.

National Marketing Awards Evaluation

Score 77.0/100

Score reflects the agency profile, service breadth, visible recognition, and national ranking footprint.

Recognition Footprint 26 states

Tinuiti appears in state rankings where its service mix and market fit align with the award methodology.

Primary Fit Performance Marketing and Multi-Channel Advertising

Best matched for brands evaluating agencies with depth in Google Ads, Meta Ads, Amazon Advertising.

Leadership

  • Abbey Klaassen, CEO
  • Bryan Wiener, Chairman of the Board

Services & Specialties

Google Ads

Meta Ads

Amazon Advertising

Streaming TV

Conversion Optimization

Analytics

Data Science

Industries Served

E-commerceDirect-to-ConsumerRetailHealthcareTechnology

Notable Clients

Carter's Inc.e.l.f. BeautyInstacartSerta Simmons Bedding

Where Tinuiti Fits Best

Tinuiti suits teams comparing partners across Google Ads, Meta Ads, Amazon Advertising, with the strongest fit for buyers weighing Performance Marketing and Multi-Channel Advertising work. Its listed industry focus covers E-commerce, Direct-to-Consumer, Retail. The agency currently appears on 26 state ranking pages in the National Marketing Awards directory.

Recent Developments

  • Named Abbey Klaassen CEO, succeeding 21-year leader Zach Morrison (April 2026)
  • Named Agency of Record for Serta Simmons Bedding (June 2026) and Full-Funnel Agency of Record for Carter's Inc.

Awards & Recognition

  • Top Performance Agency
  • Amazon Partner
  • Industry Recognition
  • Microsoft Global Agency of the Year (2022)
  • Google Premier Partner of the Year in International Growth (2022)
  • Built In Best Places to Work Top Employer (2025)

View Tinuiti in State Rankings

See where Tinuiti ranks in the 2026 National Marketing Awards across different states. These links help buyers compare the agency against local and national competitors in each market.

Arizona

Ranked #8 in Arizona

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California

Ranked #12 in California

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Colorado

Ranked #13 in Colorado

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Delaware

Ranked #4 in Delaware

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Florida

Ranked #8 in Florida

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Georgia

Ranked #8 in Georgia

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Idaho

Ranked #9 in Idaho

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Indiana

Ranked #9 in Indiana

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Iowa

Ranked #9 in Iowa

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Maryland

Ranked #4 in Maryland

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Massachusetts

Ranked #11 in Massachusetts

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Minnesota

Ranked #10 in Minnesota

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Missouri

Ranked #12 in Missouri

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Nevada

Ranked #13 in Nevada

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New Hampshire

Ranked #13 in New Hampshire

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New Jersey

Ranked #7 in New Jersey

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New Mexico

Ranked #6 in New Mexico

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North Carolina

Ranked #10 in North Carolina

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North Dakota

Ranked #10 in North Dakota

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Ohio

Ranked #8 in Ohio

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Oklahoma

Ranked #6 in Oklahoma

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Pennsylvania

Ranked #8 in Pennsylvania

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South Carolina

Ranked #8 in South Carolina

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Tennessee

Ranked #12 in Tennessee

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Utah

Ranked #11 in Utah

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Vermont

Ranked #12 in Vermont

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